Tired of your frizzy, tangled hair?
Leave the old behind and say Hello to the new Hair Serenity Service at Lakmé Salon
Gives you gorgeously smooth, manageable and party ready hair completely naturally without using formaldehyde
Mumbai, June, 2012: Play it sleek as Lakmé Salon delivers the latest innovation to get silky straight hair with the launch of their new Hair Serenity treatment. Introduced to India by Lakmé Salon, the Hair Serenity treatment is a natural solution to hair that is unruly, frizzy and hair that refuses to behave. Unlike Keratin, the Hair Serenity treatment at Lakmé Salon is formaldehyde free and a safer process for achieving naturally smoother and shinier hair. Step away from the harmful effects of Keratin treatments and indulge in the natural goodness of ingredients like the Cysteine complex to get a glossy and healthy mane that will make heads turn. A pioneer in the beauty services industry in India, Lakmé Salon is a one stop shop for all the beauty needs of the contemporary Indian woman.
The Hair Serenity treatment is a natural way to restore lost proteins and transform hair. Special ingredients used in the service like Cysteine, Dendrobium Orchid, Hydrolyzed wheat protein, Cocoa Seed Butter and Shea Butter help nourish the hair and give it a long lasting shine and smoothness.
Divided into seven essential steps, the service starts off with a detailed consultation with the Lakmé Salon expert who determines the condition of your hair and the best way to proceed with the treatment. The hair is then shampooed and the Cysteine complex is applied to the hair. The complex is allowed to process in your hair as it starts it work on making your hair healthier and more lustrous. The hair is then blow dried and flat-ironed to give it a sleek but yet not poker-straight finish. Post this, the hair is finally rinsed off and you are left with a naturally glossy and manageable blow dried look which lasts for approximately 3 months.
Thus this all-natural service helps:
• Work in synergy with the existing proteins to restructure, soften and release curls
• Penetration into the hair shaft for moisturizing and conditioning
• Helps for overall shine, softness, strength and health of hair
HAIR SERENITY Vs KERATIN
It penetrates inside the hair shaft but does not alter any hair bonds
It works on the cuticle layer- filling up the porous areas
No artificial ingredients or harmful chemicals that could affect the health. Only Botanical ingredients and pure proteins
Formaldehyde is one of the main ingredients that differs in % in different companies
Calms down frizz and gives a natural look to the hair with brilliant shine and softness
The smoothening/ straightening effect depends on the % of formaldehyde in the product
Works on Virgin hair as it penetrates into the hair shaft and does not form a coating on the cuticle
Does not work on Virgin hair unless it has high % of formaldehyde
3-4 months depending on hair type and after care
3 months depending on the aftercare products/services used
Overall improves the texture and quality of the hair leading to strength and stability
No repair- it forms a coating on the hair- It’s like makeup for hair
Same day wash
Same day or next day wash
About Lakmé Lever
Lakmé Lever Pvt. Ltd (Lakmé Lever) is dedicated to the contemporary Indian woman’s exploration of the fine art of beauty. It operates India’s first and leading chain of Lakmé Studios and Salons that offer expert services in Hairstyling, Skin and Beauty care. The studios and salons offer a differentiated experience, delighting women by the expertise of their professionally trained hair designers, hair artists, skin experts and consultants, and now to men also.
Lakmé Lever also operates Lakmé Academies in partnership with Pivot Point, USA, world leader in ‘beauty education’. Combining international cosmetics, hair and skin care technology with an in-depth understanding of the Indian woman’s needs, Lakmé Studios and Salons offer their customers a holistic ‘Beauty Sutra’ experience.
Ps: PR Info